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TA Analytics: A Deep Dive on the Recruiting Funnel

An advanced course on analyzing the recruiting funnel to boost the effectiveness of your hiring process.


at yout own pace

1 hour

on-demand video

5 modules

+ additional resources


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This is an advanced course that talks about all elements of Talent Acquisition/Recruiting funnel dynamics.

In this course, you will have a chance to explore different use cases and common pitfalls, and gain confidence to bring this data to your organization, to really make a positive change to the effectiveness and efficiency of your hiring funnel.

Influencing your recruiting funnel can bring significant changes to the performance of TA teams, and candidate experience, as well as cost-saving in terms of time spent in the hiring process and dollars spent accordingly.

Who is this course for?

This course is for those who are already convinced that data can help improve their performance in recruitment and hiring the best talent for the organization:

  • Talent Acquisition Specialist
  • Talent Acquisition Lead
  • People Analyst

Key takeaways

What you’ll learn

What the components of a well-built candidate funnel are

How to orchestrate your systems to set up a working candidate funnel

How to quickly find and analyze important metrics coming out of your funnel data

How to use your historical funnel data to find the right baseline

What the operational influences that impact your funnel analysis are


Topics covered

This masterclass also includes a multiple-choice quiz and additional resources that lead you to a certificate.

Funnel Basics

Start the course by learning what the core funnel components are that one needs to understand and manage to properly analyze the recruiting funnel.

Setting Up Your Funnel

Following the core recruiting funnel components: stages, pass-through rates, timeframe, and volume, learn how to properly set up your funnel.

Reading Funnel Metrics

This module speaks only about the interpretation of data in your funnel and how to read the results, while watching out for common mistakes that can lead to wrong conclusions. “Watch Outs” are specifically highlighted in this section.

Operational Influences

Many factors can influence the funnel metrics. Learn more about those factors and what to do about them to ensure accuracy in your analysis.

Examples in Practice

Learn through examples. A few scenarios will be covered in this section, explaining how to manage certain situations in reality, like identifying an anomaly, the impact of talent branding, interview planning, and predicting hires by pipeline.


Meet your instructor

Patty Smith

Manager, People Analytics at Cruise

Patty currently leads TA Analytics at Cruise, supporting a 150-person recruiting organization in hiring 1000+ new Cruisers every year.

Prior to Cruise, she led the business analytics function at leading HR-tech company Lattice, and later went on to found Managerie, a start-up in the recruiting space leveraging behavioral assessment data for hiring.

Patty studied Applied Mathematics at Harvard and has an MBA from Harvard Business School.

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