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Organizational knowledge about knowledge organizations

Our mission is to build better organizations with the help of the right data.

Luka is a psychologist who studied at Harvard. Igor is a physicist who started one of MIT’s 50 smartest companies in the world. Luka was a CHRO of a hyper growing tech unicorn. Igor was a co-founder and CTO of a hyper growing biotech scaleup.

They took complementary skills in I-O psychology, management, data analytics, and computer science, and a deep connection with the academic community, and decided to tackle the challenge they both experienced — the challenge of managing and measuring the value intangibles create to knowledge-driven businesses.

As global business challenges become increasingly complex, leadership and HR teams have the challenge to navigate through company transformation cycles, retain top-performing employees, and keep them engaged. Orgnostic’s main premise is that leaders and investors need to start measuring and managing their organizational capital with the same rigor as financial results to start properly addressing the issue.

With Orgnostic, Luka, Igor, and the team are on a mission to provide leadership teams with high-quality organizational insights that link organizational dynamics with companies’ bottom lines. The end goal of such an endeavor is to create better and more sustainable businesses for the new economy.

Luka Babic and Igor Bogicevic

Asking questions is easy.
Gathering meaningful insights is not.

Nudge towards People Analytics

Infrastructure complexity and cost, and trust in HR data quality, prevent HR and management teams from prioritizing the adoption of people analytics.

By simplifying the data ingestion infrastructure, reducing the cost to start, and introducing a proper metric prioritization, we reduce the barrier to entry for people analytics.

Fighting vanity metrics

Products for HR data analytics generally focus on building companies’ capability to either generate new data or aggregate existing sets.

Combining the two gives you a holistic insight and an ability to truly detect metrics that matter and avoid vanity.

Business + academy

Theory without data is empty; data without theory is blind.

While conducting a proper human capital diagnostic process, companies need to precisely determine what kind of data they require before the collection starts. Only if you have a theory in mind, you’ll know what type of data you need to track.

We leverage years of research and benchmarking data to grasp how behavioral dynamics impact organizational productivity.

Read our manifesto

Scientific advisors

Dr. Ruth Wageman


6 Team Conditions

Dr. Ruth Wageman has been a professor at Columbia, Dartmouth, and Harvard, where she has led many original research programs about the design and leadership of teams. Ruth is one of the foremost scholars and practitioners studying and working with teams, especially leadership teams.

The core of Ruth’s research, teaching, and consulting for the last 30 years has been focused on the conditions that influence superb team performance. Ruth’s work places particular emphasis on teams whose purpose is to solve complex problems and lead system transformation.

Dr. Daniel Denison


Denison Consulting

Dr. Daniel R. Denison is Professor Emeritus of Management and Organization at IMD. His work on organizational culture and business performance is well known around the world. Prior to joining IMD in 1999, Denison was an Associate Professor of Organizational Behavior and Human Resource Management at the University of Michigan Business School, teaching in MBA, PhD, and Executive Education programs.

Dan’s research, teaching, and consulting focuses on organizational culture and leadership and the impact that they have on the performance and effectiveness of organizations.